An Introduction to eEdge
eDGE (via mykw.kw.com) is your entry point to running your Real Estate Career with us at Keller Williams. Save your username and note the temporary password. . eEdge is a “sign sign on” portal that connects you do all of our products; with only one password. Let’s break down and highlight some key functions first with the help from the SLM (Scott Le Roy Marketing) team:
Have more questions?
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Other Important Details
- EDUCATION TAB: Hovering over this label you will see two important features; KWConnect and myTracker. KWConnect is your access to thousands of videos that showcases Technology, Sale Skills and KW University level classes available online and on-demand! myTracker is where you input and manage your “Daily 10-4's”. You will learn more about the myTracker tool during your first session of Ignite. Check the Training Calendar for upcoming class times.
- MARKETING TAB: Hovering over this label will provide you will Keller Williams official Logos & Graphics. Make sure you download these to your computer so that you can access them on the go for all of your marketing needs.
- TECHNOLOGY TAB: An abundant resource that will provide more details on Keller Williams technology features. You can also change your @kw.com email password AND change your eEdge password here too.
- PROFILE: This is where you add and connect all of your contact details; including your biography, social media platforms and more. We highly recommend that you update the “Whitepages” and “My Referrals” section (see image below). Some details be completed for you, be sure to NOT change your email address and add physical address on these two sections. The profiles help build SEO (search engine optimization) for you and your business.
mykw log in required
5. myMarketing (eEdge Account Settings): after clicking on the myMarketing (+) symbol you will then click on "Manage eEdge Website". This will bring you to the eEdge Website section, we will cover the eEdge Website later, but first we have to optimize your eEdge Account Settings. Click on "My Account" and than click on "Edit" on top.
- Complete "Profile" Details
- See the sheet above for maximizing your Agent Profile - get to 100%!
- Complete "Marketing" Section
- Remember to stay compliant, these details generate on all of your eEdge Marketing Materials and Campaigns. Scroll down into the "myMarketing" section to optimize your Marketing Materials Profile.
- Complete "Images" Section
- First two should be your headshot or approved logo
- Last one must be the KWCD Logo (when prompted search via our name "Capital District")
- Complete "Profile" Details
Importing Your Contacts
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Have a lot of contacts already on a list? Save time and skip the manual entry of each contact. Add contacts at a massive scale by following the video instructions!
Click here to have Scott Le Roy (our vendor partner, password: 762) help upload your database of contacts. Make sure you follow the specific instructions. Having challenges with uploading those contacts? Take a look at this troubleshooting video. If challenges still presist, please visit ScottLeRoyMarketing's website and fill out a request to have Scott LeRoy's Team upload it for you FOR FREE! https://scottleroymarketing.com/kw-resources/support/import-contacts/ |
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Export your database at anytime by following these directions. Don't worry when you export contacts it will not delete them from the eEdge system.
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There's An App For That
myMarketing
No matter how much frequent and systemic lead generation is emphasized, most agents still tend to underdo it. When you market yourself and your business to your target audience, it needs to be systematized so that your audience is "touched" numerous times consistently.
You can access all of your KW marketing tools through the myMarketing (+) button, which creates a drop down where you will find the "Marketing Materials" and "Campaigns" housed. Click the first choice "Create Marketing Materials" to enter The Marketing Center.
You can access all of your KW marketing tools through the myMarketing (+) button, which creates a drop down where you will find the "Marketing Materials" and "Campaigns" housed. Click the first choice "Create Marketing Materials" to enter The Marketing Center.
Learn how you can use your branded Marketing Materials.
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Learn how to create automatic Campaigns to add your contacts onto.
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Edit any Marketing Material you wish, making it your very own or leave it as be. There are so many ways you can marketing your business; email or printed materials.
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There are over 60 Campaigns ready to be added to your contacts based on the individual or a group of contacts. Each of these 60+ campaigns are broken down into three different types:
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Your eEdge Website is designed to work directly with your database (myLeads & myContacts) to capture and allow your users to search for properties across your selected MLS(s).
A Helpful Guide: Quick Start For Your Database
DOWNLOAD & PRINT
This crucial step-by-step guide will walk you through the basics on how to optimize your eEdge Account, as a new user. Consider the Database, comprised of myLeads and myContacts as being your #1 focus. Next, once you added contacts and have a good understanding, direct your attention to the Marketing Materials and Campaigns. You will find both highlights and more in this convenient packet:
This crucial step-by-step guide will walk you through the basics on how to optimize your eEdge Account, as a new user. Consider the Database, comprised of myLeads and myContacts as being your #1 focus. Next, once you added contacts and have a good understanding, direct your attention to the Marketing Materials and Campaigns. You will find both highlights and more in this convenient packet:
mykw_cheat_sheet_vol._3.2.pdf | |
File Size: | 522 kb |
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